On the finish of 2020, 34% of worldwide households – greater than 665 million – owned a wise TV. Gross sales of sensible TVs grew by 7.4% in 2020 to succeed in 186 million models, accounting for 79% of all flat panel TVs bought.
Gross sales development over the previous yr was strongest in North America the place authorities stimulus cheques helped to drive a rise in spending on residence leisure merchandise as shoppers discovered themselves spending extra time at residence as a consequence of Covid-19 associated restrictions.
Samsung was the main sensible TV producer when it comes to annual gross sales models for the ninth straight yr in 2020 whereas TCL climbed above LG and into second place for the primary time.
In the meantime, the sensible TV market continues to coalesce round a handful of TV streaming platforms or working methods. Samsung’s Tizen leads the best way however main third-party software program platforms akin to Android TV and Roku TV OS have made sturdy beneficial properties lately.
“Sensible TV is a regular match characteristic of most flat panel TVs bought in the present day and so sensible TV family penetration will inevitably proceed to develop as shoppers exchange outdated units with new trendy smart-enabled variations,” mentioned Edouard Bouffenie, Senior Analyst, Linked Dwelling Gadgets.
“As sensible performance is not a degree of differentiation however has turn out to be a examine field necessity, sensible TV producers have had to select between sustaining their very own software program and utility ecosystems or licensing a software program platform from a third-party accomplice,” added Bouffenie.
“Whereas many have determined to accomplice with the likes of Google’s Android TV and Roku to be able to keep away from the continued prices of sustaining their very own platform, a number of manufacturers together with Samsung, Vizio and LG are going it alone and need to capitalise on the fast-growing related TV promoting enterprise.”