Skoda goals to move Ford and Toyota to be amongst Europe’s high 5 best-selling manufacturers by 2030, CEO Thomas Schaefer mentioned.
The goal is a part of Skoda’s Technique 2030 plan and will probably be achieved by “additional strengthening the model’s place within the entry-level segments,” Schaefer instructed journalists throughout a web-based presentation on Thursday.
Schaefer referenced the brand new Fabia small automobile which matches on sale later this 12 months with an entry value of under 14,000 euros ($16,750).
Skoda is presently Europe’s No. 8 model by unit gross sales primarily based on 2020 knowledge from trade affiliation ACEA, which counts registrations within the European Union, EFTA and the UK markets.
Skoda must overtake Ford and Toyota to succeed in the highest 5. Volkswagen model was the top-selling marque final 12 months, adopted by Renault, Peugeot, Mercedes-Benz and BMW.
Skoda offered 643,019 automobiles in Europe final 12 months. Its gross sales fell throughout the pandemic however the automaker elevated its market share to five.4 p.c from 4.8 p.c the 12 months earlier than.
Skoda was the second best-selling model in Volkswagen Group’s model portfolio throughout Europe over the 12 months, second solely to the group’s namesake passenger-car model.
Within the first 5 months of 2021, Skoda has already overtaken Ford, Mercedes and BMW to succeed in fifth place behind Toyota, ACEA figures present.
Skoda gross sales have been boosted by the rollout of the new-generation Octavia compact, the model’s best-selling automobile, which started gross sales in 2020.
The model can also be rolling out gross sales of the Enyaq full-electric compact SUV, its first mannequin primarily based on VW’s MEB platform.
Schaefer mentioned the corporate was having hassle in fulfilling orders. “Now we have a major provide scarcity [of Enyaqs], he mentioned.
Schaefer warned that Skoda must shut its Czech vegetation for every week as a result of ongoing scarcity of microchips, describing the necessity to halt output as a “catastrophe” for the corporate.
“Our inventory is at an all-time low. There may be nothing we will do. Now we have to hope it calms down within the second half of the 12 months,” he mentioned.
Skoda, the Czech Republic’s largest exporter, delivered 1.05 million automobiles globally in 2020, a 19 p.c year-on-year fall amid the coronavirus pandemic, however above the 1 million mark for the seventh straight 12 months.