After Kushaq SUV launch, Skoda plans to provide you with greater than 170 buyer touchpoints together with gross sales and after-sales services throughout 100 cities within the nation in an effort to extend its presence.

By :
HT Auto Desk

Up to date on:
27 Jul 2021, 01:11 PM

Skoda to scale up its presence in India part of the Kushaq SUV launch strategy. (HT Auto/Sabyasachi Dasgupta)
Skoda to scale up its presence in India a part of the Kushaq SUV launch technique. (HT Auto/Sabyasachi Dasgupta)

Skoda Auto India is planning to scale up its presence in India after the launch of its newest providing Kushaq SUV. The Czech carmaker issued an announcement on Tuesday, saying it’s flooded with requests for brand spanking new showrooms throughout India after Kushaq SUV obtained enormous response from totally different components of the nation.

Skoda mentioned it has obtained greater than 200 functions dealerships put up the Kushaq launch. The carmaker goals to achieve greater than 170 buyer touchpoints, together with gross sales and after-sales services, by August 2021; will cross 225 by subsequent 12 months.

Skoda launched the Kushaq SUV on June 27 at a beginning worth of 10.49 lakh. It’ll tackle rivals just like the Hyundai Creta and Kia Seltos amongst different mid-size SUVs available in the market. Skoda received off to a brisk begin with greater than 2,000 bookings for Kushaq obtained inside every week of its launch.

Zac Hollis, Model Director at Skoda Auto India, mentioned, “The launch of Kushaq stands testomony to a brand new period for Skoda Auto in India. On the again of this world-class SUV, we had a transparent imaginative and prescient of taking the Skoda model to new and rising markets throughout the nation. I’m delighted to share that we are going to be current in additional than 100 cities from the approaching month. Enhancing the possession expertise is a key pillar of our development technique and rising our community presence is without doubt one of the vital pillars to fulfill this goal.”

With the assistance of those new centres, Skoda goals to undertake a three-pronged technique of launching new merchandise, introducing new companies and constructing on its promise of buyer centricity.

The 100 cities the place Skoda plans to set its foot will embody smaller cities like Sangli, Bhilwara, Faridabad, Panchkula, Navsari, Vapi and Hardoi, amongst others. This can improve the model’s present presence in over 90 cities which incorporates Patiala, Sirsa, Ghaziabad, Alwar, Aligarh, Siliguri, Bhavnagar, Satara, Ahmednagar, Belgaum, Shimoga, Kannur, Alleppy, Dindigul, Karur, Nellore, Bhimavaram and lots of different tier II-III cities, aside from all metro and most state capital cities.

Kushaq is the one SUV Skoda provides within the Indian markets. Moreover Kushaq, Skoda additionally provides Octavia, Fast and Excellent sedans for the Indian clients.

First Revealed Date: 27 Jul 2021, 01:11 PM IST


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