Mladá Boleslav, 22 June 2021 – ŠKODA AUTO is supporting the Tour de France for the 18th time this yr (26 June – 18 July 2021). With 250 automobiles in whole, the automotive producer is offering mobility to the organisers of the biking basic in addition to to quite a few groups. The fleet consists of the ŠKODA ENYAQ iV, ŠKODA OCTAVIA and OCTAVIA iV fashions in addition to the ŠKODA SUPERB iV. The Czech automotive producer’s all-electric SUV will once more function the command automobile and cellular management centre (‘Pink Automobile’) for Tour de France director Christian Prudhomme this yr. As well as, ŠKODA AUTO is sponsoring the Inexperienced Jersey for the chief within the factors classification and, as a accomplice of the official Tour de France app, will probably be preserving followers updated on the newest race developments.
Martin Jahn, ŠKODA AUTO Board Member for Gross sales and Advertising, emphasises: “Our firm’s lengthy historical past is inextricably linked with biking. For that reason, ŠKODA AUTO is dedicated to being a powerful long-term accomplice of worldwide elite and novice biking. Supporting the Tour de France has been one of many cornerstones of our actions in sports activities sponsorship since 2004. It presents us the chance to visibly and sustainably place our model and merchandise in an applicable setting, in addition to to share our enthusiasm for this nice sport with the worldwide biking neighborhood. I’m significantly happy that the ENYAQ iV, our first all-electric SUV, will probably be used because the lead automobile within the Tour de France.”
The 108th Tour de France begins on 26 June with the Grand Départ in Brest. The Tour de France covers 21 phases over a complete distance of greater than 3,300 kilometres, together with six mountain phases. The peloton will attain the end line on the Champs-Élysées, Paris, on 18 July.
This yr, ŠKODA AUTO is the official foremost and automobile accomplice of the world’s largest biking occasion for the 18th time. The corporate is deploying round 250 automobiles. The fleet, comprising the ŠKODA ENYAQ iV, ŠKODA OCTAVIA and OCTAVIA iV fashions, in addition to the ŠKODA SUPERB iV, will probably be offering mobility to the organisers and race administration and will probably be out alongside the route as service automobiles. ŠKODA AUTO can even be offering VIP transport to the annual competitors winners, who will once more have the chance to expertise the Tour de France up shut.
This yr, the peloton will as soon as once more be led by a ŠKODA ENYAQ iV: The director of the Tour de France, Christian Prudhomme, will probably be utilizing the all-electric SUV as a cellular command centre. He waves the yellow flag by the sunroof in the beginning of every stage after which directs the race from the automobile with the help of subtle communication know-how. For instance, he may give security directions wherever vital. On some phases, Christian Prudhomme can even be utilizing the ŠKODA SUPERB iV with a plug-in hybrid drivetrain because the ‘Pink Automobile’.
Throughout the race, the ŠKODA AUTO emblem will probably be featured on the Inexperienced Jersey for the chief of the factors classification, which the automotive producer has been sponsoring since 2015. The winner of the world’s largest biking race will probably be elevating a crystal trophy on the Avenue des Champs-Élysées for the eleventh time; ŠKODA Design and Peter Olah, Head of Inside Design at ŠKODA AUTO, are as soon as once more liable for creating the winner’s trophy.
ŠKODA AUTO marketing campaign ‘The gorgeous circus: You must find it irresistible. We do.’
To coincide with the Tour de France, ŠKODA is launching the marketing campaign ‘The gorgeous circus: You must find it irresistible. We do’. It emphasises the truth that it takes ardour to compete in such a demanding race. ŠKODA is selling the marketing campaign in tv commercials, on its social media channels and on the corporate’s devoted web site https://www.welovecycling.com/. On this web site, biking fanatics will discover fascinating details about the world’s most well-known bike race and a contest with unique prizes.
Because the accomplice of the official Tour de France app, ŠKODA ensures that biking followers can control what is occurring alongside the route. Along with the present rankings and a reside ticker, the app additionally presents real-time GPS monitoring, rider profiles and far more. The app is free to obtain and is offered for Android and iOS.
ŠKODA’s company historical past started with the bicycle
ŠKODA’s ardour for biking is rooted within the very starting of the corporate’s historical past: in 1895, Václav Laurin and Václav Klement based a bicycle workshop in Mladá Boleslav, Bohemia, laying the inspiration for as we speak’s ŠKODA AUTO.
Because the ‘engine of biking’, the automotive producer promotes biking at numerous ranges. Along with the Tour de France and the Tour of Spain (‘Vuelta’), ŠKODA AUTO sponsors quite a few different worldwide biking races in addition to nationwide and worldwide grassroots sports activities occasions. Bikes and biking equipment are an integral a part of the model’s prolonged product vary.