In contrast to Cupra, which is quickly electrifying its vary, Seat has no EVs in its present lineup, which is proscribed to plug-in hybrids. Whereas Seat-branded EVs should not a precedence for the time being, the Spanish automaker may get an EV vary sooner or later when improvement prices go down.
Regardless of accessing VW Group’s MEB structure, Seat hasn’t used it but, with its sole BEV being the now-discontinued Mii Electrical. Cupra alternatively is already providing the Born compact hatchback which might be adopted by the Tavascan SUV in 2024 and the UrbanRevel crossover/supermini in 2025. The truth is, two of these fashions have been initially deliberate to be supplied by Seat however the VW Group’s board made the choice to go for the sportier and extra premium Cupra model as a substitute.
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When requested about Seat’s electrification plans, R&D boss Werner Tietz advised Autocar: “For now, electrification continues to be slightly bit costly. We predict we’ve to focus on electrifying Cupra, and when the costs for the elements go down – batteries and ‘e-machines’ are cheaper – then we will focus on and contemplate speaking about Seat once more”.
Tietz defended the strategic choice to prioritize Cupra at this level saying that Seat has a brand-new Leon, which was unveiled in 2020, alongside the not too long ago facelifted Ibiza supermini and Arona B-SUV. The remainder of the Seat lineup contains the Ateca (facelifted in 2020) and the Tarraco (unveiled in 2018) SUVs.
Seat’s R&D boss additionally mentioned that Cupra couldn’t change Seat as the 2 corporations have a unique clientele. He talked about that the overlap between Seat and Cupra clients is barely 10-15 p.c, whereas there’s “almost no overlap” with different manufacturers from the VW Group.
Final yr, there have been stories that Seat and Cupra might be sharing fewer fashions sooner or later, rising the differentiation between them. Nonetheless, each manufacturers are sourcing their elements from VW Group’s components bin, which makes mechanically-related fashions inevitable, though part-sharing is not going to come to the extent of the prevailing Seat/Cupra Leon or Ateca.
With Europe preparing for an ICE gross sales ban within the 2030s, Seat will inevitably should go electrical in some unspecified time in the future within the coming years, as the present fashions will transfer in direction of the top of their lifecycle and the competitors in Europe joins the electrification race.