Swedish low cost retailer, Motatos, has launched within the UK, providing as much as 60% off branded items resembling Cadbury, Heinz, Kellogg’s, Nescafe and Walkers.

The net retailer sells well-known meals, toiletries and family merchandise at low costs that would rival the likes of Aldi and Lidl.

With the price of groceries sky-rocketing in latest months, it is likely to be music to your ears you could store branded merchandise at a fraction of their regular value – however what merchandise does Motatos promote and is there a catch to its beneficiant reductions?

Right here, Which? reveals all it is advisable to know earlier than buying with Motatos.

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What’s Motatos and why are its costs so low cost?

Festooned with peace indicators and revolution slogans, Motatos’ on-line retailer gives one thing a bit of bit completely different (and much more eco-friendly) than many different meals retailers.

Based in Sweden in 2013, Motatos desires to eradicate meals waste. It saves merchandise from meals producers and wholesalers that may in any other case be thrown away resulting from overproduction, defective packaging, seasonal traits, and brief or generally handed best-before dates.

It claims it is then capable of promote this stuff with important reductions, usually between 20-60% cheaper than the product’s regular value (not together with native pricing, gross sales, or promotional costs).

‘As a result of we save merchandise and assist our suppliers be extra sustainable, we get the chance to purchase our merchandise at nice costs. This implies we are able to promote them to you with wonderful reductions,’ its web site explains.

Merely put, buying with Motatos means you may lower your expenses on many branded merchandise whereas doing all your bit to avoid wasting the planet too.

  • Discover out extra: is it fit for human consumption meals after their greatest earlier than or use-by date?

What merchandise and types does Motatos promote?

Woman sitting on the floor at home, typing on her laptop

Motatos sells dry meals, toiletries, and family merchandise, together with some pet and child objects. So it is unlikely it is possible for you to to do your full large store with the shop because it does not promote contemporary meals.

It says it all the time strives to inventory essentially the most well-known manufacturers in the marketplace – however resulting from its enterprise mannequin, you would possibly discover that its vary adjustments continuously (virtually each day, in reality) relying on the merchandise that want saving from landfill.

On the time of writing, Motatos bought a broad vary of family names resembling Ariel, Cadbury, Heinz, Johnson’s, Kellog’s, Nescafe and Walkers. 

In case you’ve needed to reduce on branded merchandise (which are typically costlier than supermarket-own ranges) resulting from the price of dwelling disaster, it is price maintaining a tally of Motatos’ web site to see if the manufacturers you want come into inventory.

  • Discover out extra: 4 methods to scale back meals waste at house

How a lot might I save?

Which? took a snapshot take a look at a number of the hottest branded meals merchandise bought on Motatos’ web site and in contrast their costs with different supermarkets that stocked the objects on the identical day. 

Within the desk under, we reveal how the costs in contrast. The desk is organised alphabetically by product.

*These costs are appropriate as of 13 June 2022 and will have modified since then.

And within the under desk we take a look at a number of the toiletries and home goods Motatos had on its web site on the time of writing.

*These costs are appropriate as of 13 June 2022 and will have modified since then.

Usually, Motatos provided essentially the most aggressive value, however we seen that the Nescafe espresso pods and Radox handwash had been bought cheaper at some supermarkets.

Tesco additionally informed us that though the costs we have included are appropriate, its Clubcard costs, accessible to those that join a Clubcard membership, had been cheaper than Motatos’. And Boots stated its clients profit from its Boots Benefit Card Scheme, receiving eight Benefit Card Factors per each £1 spent on child merchandise, together with Johnson’s child shampoo.

However though merchandise can sometimes be discovered cheaper elsewhere, buying with Motatos comes with the added bonus of saving a product that may in any other case have needlessly been thrown out.

  • Learn extra: too Good To Go, Olio and Karma: Meals waste apps reviewed

How one can get one of the best worth at Motatos

If there is a specific branded product you want that is bought on Motatos, it is likely to be price inserting a bulk order to economize within the long-term if you happen to can afford the fee upfront.

You will discover that numerous the listings promote bulk financial savings for instance ‘purchase 4 for £2.40’. In case you add this stuff to your basket it should routinely add the majority promotional provide, however you possibly can edit your basket if you happen to solely need one unit.

Simply remember that there’s a £20 minimal spend and supply is £2.99 or free if you happen to spend over £40.

Ensure to test you are proud of the best-before dates earlier than shopping for as they is likely to be shorter than you’d count on from a extra conventional grocery store or meals retailer. You possibly can eat meals previous its best-before date, although its high quality and style may need deteriorated.

And take a look at the product’s ‘regular retail value’, which Motatos estimates based mostly on the worth of the product in a medium-sized grocery retailer, to get an concept of how good the deal is. You may also do a fast store round with different supermarkets to see if there are aggressive promotional offers elsewhere.

  • Discover out extra: how to economize on your meals payments

Consider carefully earlier than paying with a BNPL scheme

Motatos permits you to pay with a debit or bank card but additionally has the choice to pay in 30 days with ‘purchase now, pay later’ scheme, Klarna.

Though this is likely to be a useful method to keep away from one large upfront fee, it is necessary to think about whether or not you possibly can realistically afford to delay the fee and tackle the debt.

Zilch, one other BNPL supplier, lately hit the headlines for encouraging individuals to unfold the price of groceries and takeaways over six weeks.

Main debt recommendation charity, StepChange, informed Which? that the usage of pay later merchandise for important objects is a ‘worrying’ improvement’.

Richard Lane, Director of Exterior Affairs at StepChange defined: ‘A standard indicator of downside debt is a shopper borrowing to pay for necessities like meals, so components of the trade now selling purchase now, pay later credit score for grocery buying is worrying.’

In case you’re fighting the worth of food and drinks for the time being, listed here are some tips about how to economize on meals.

  • Learn extra: Zilch promoting BNPL credit score for groceries and takeaways

4 methods to scale back meals waste at house

Motatos’ mission to eradicate meals waste is a crucial one. The Waste and Sources Motion Programme (WRAP) estimates that 6.6m tonnes of meals waste is thrown away by UK households every year, and virtually 75% of this meals might have been eaten.

If you wish to do your bit to chop down on waste, listed here are some easy tips about how to take action:

  1. Use frequent sense with greatest earlier than dates – whereas use-by dates are about security (and are principally discovered on meat, fish, and a few ready-to-eat meals), best-before dates are about high quality. There isn’t any hazard in consuming meals previous their best-before date, although they will not be in tip-top situation and there could also be a deterioration in style or dietary high quality.
  2. Take note of use-by dates – consuming items which can be exterior of their use-by date can imply ingesting dangerous micro organism and growing meals poisoning. In case you’re not going to have the ability to eat one thing earlier than the use-by date – freeze it. Meals may be safely frozen at any level as much as the use-by date. Simply ensure you solely defrost it if you find yourself prepared to make use of it.
  3. Verify your fridge temperature – turning down the temperature dial of your fridge can considerably lengthen the shelf-life of its contents. WRAP discovered that lowering a fridge’s temperature from 9 levels to  4 levels centigrade might make cucumbers final 5 days longer (25% of shelf life), double the lifetime of broccoli, maintain milk contemporary for one more 1.5 days and onerous cheese virtually one other 9.
  4. Use meals waste apps – there are a variety of apps, like Too Good To Go, Olio and Karma, that attempt to re-home meals that may in any other case go to waste. Watch our video to learn the way all of them work in observe and whether or not they’re price attempting out.
  • Discover out extra: 10 methods you may be extra sustainable


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