The life of a giant, multinational automobile firm is continuously a posh, diverse narrative tied up with world politics and historical past, and Korean large Kia is not any exception. Beginning out in 1944 as a bicycle producer referred to as Kyungsung Precision Trade, the corporate modified its title to Kia Industries in 1952, at which level it began making bikes, vans and finally vehicles.

The agency has confronted some main challenges in its time, being compelled to cease automobile manufacturing by a navy dictator within the early Nineteen Eighties, for instance, and even submitting for chapter in 1997 earlier than being rescued by its present father or mother firm, Hyundai, the next yr.

In 1991, when Kia arrived within the UK as a finances model, the corporate offered simply 1,786 vehicles. In 2019 – the final full yr unaffected by Covid – 97,323 Kias discovered properties within the UK.

In celebration of the thirtieth anniversary of Kia’s UK launch and its achievements in that point, we climbed behind the wheel of a collection of the model’s previous and new fashions to see precisely how far it has come.

Kia Pleasure vs Kia Picanto

Given the gargantuan measurement of its analysis and improvement division right now, it’s odd to suppose that the primary Kia offered within the UK wasn’t actually a Kia. The Pleasure was an reasonably priced supermini that was additionally offered because the Mazda 121 and the Ford Festiva in numerous markets throughout the globe.

Kia not too long ago up to date its brand to a brand new, extra premium-looking design – for a few years beforehand it had merely been the phrase Kia inside an oval. However the Pleasure sports activities a good earlier badge, which depicts the ‘Ok’ of Kia as a chimney with fumes pouring out of it. This was meant to convey connotations of trade, however considered right now in gentle of local weather change and the automobile trade’s push in the direction of electrification, it additional emphasises the progress that the Korean model has made within the final 30 years.

One other great little bit of progress made in that point has been the introduction of energy steering as a typical function – the very first thing you discover while you set off in a Pleasure in 2021 is how, at low pace, you actually have a battle in your arms to get this tiny automobile to go the place you need.

Rise up to an inexpensive tempo – one thing that takes some time – and that situation subsides, however is changed by a marked quantity of wind and street noise, in addition to a good racket from the 60bhp 1.3-litre petrol engine.

One thing have to be mentioned within the Pleasure’s favour, nonetheless: when you get a really feel for it, hustling alongside a rural street at 50mph is correctly enjoyable, and its easy, trustworthy nature can’t assist however elevate a smile, even with that weighty steering wheel in your arms.

We parked the Pleasure subsequent to its modern-day equal – the Kia Picanto X-Line. What’s fascinating is that despite the fact that the latter automobile is three many years newer and designed to have crossover styling that makes it look larger than it’s, it’s really 20mm shorter than the Pleasure, simply 20mm wider and solely 40mm taller.

Regardless of having comparable footprints, the driving expertise of the Picanto when put next with the Pleasure couldn’t be extra completely different. Whereas the brand new automobile doesn’t have the identical sense of back-to-basics enjoyable as its predecessor, it’s infinitely simpler to dwell with. The steering is gentle and easy, and the complete automobile feels unbelievably refined compared with the Pleasure. Structural and technological enhancements imply that if we had an accident, we’d a lot relatively be within the newer mannequin, too.

But whereas the Picanto’s cabin is gentle years forward of the Pleasure’s, it solely has an additional 6bhp underneath the bonnet. It weighs 153kg extra, too, so the brand new automobile really takes 14.1 seconds to speed up from 0-60mph, a substantial 2.3 seconds longer than the Pleasure. However for the refinement, tech and security options you get in alternate for this efficiency deficit, it’s clear which of those vehicles is extra superior.

Kia Cee’d Mk1 vs Kia Soul EV

Launched in 2007, the first-generation Kia Cee’d discovered itself within the extremely aggressive household hatchback section, dominated by the likes of the Volkswagen Golf and Ford Focus. The Kia put up a ok battle, although, spawning two extra generations after it, the latest of which is presently provided as a hatchback, Sportswagon and Proceed estates, and because the high-riding XCeed crossover, all of which have correctly now dropped the apostrophe from their title.

It’s honest to say the unique Cee’d we tried on our day with Kia had been properly used; the odometer learn 229,290 miles once we had been handed the keys.

Extremely, nonetheless, one wouldn’t have guessed the mileage to be anyplace close to that prime from driving impressions alone. The Cee’d didn’t look notably presentable, with loads of put on inside and outside, but it surely was removed from disagreeable to be behind the wheel.

Most putting of all was the 1.6-litre diesel engine, which nonetheless felt candy and had quantity of low-end torque. We’d even wager that the majority of its authentic 113bhp was nonetheless there.

We may have sampled the most recent Ceed to see the place progress has been made, however the Soul EV arguably demonstrates adjustments inside each Kia and the broader trade higher. And whereas it’s unfair to check the switchgear or end in a brand-new mannequin with a automobile that’s performed the equal of 9 laps of the globe, the facility and immediate torque from the Soul’s motor and batteries are merely on one other degree.

Plus, regardless of the EV’s additional 390kg mass in contrast with the Cee’d, it nonetheless feels extremely simple to drive by comparability. That gentle steering Kia has fitted to a lot of its new vehicles isn’t essentially the most partaking, but it surely definitely makes for a calming drive.

Kia Sorento Mk1 vs Kia Sorento Mk4

Evaluating the unique Kia Sorento to the latest mannequin reveals a bunch of variations, but in addition a comparable variety of similarities. The primary-generation automobile doesn’t really feel spartan – the cabin high quality is fairly respectable, with switchgear that might have been commonplace fare on the time in 2008, when the post-facelift mannequin we drove was offered.

To drive, nonetheless, the Sorento Mk1 can finest be described as feeling like a ship. The journey is way too gentle, nearly to the purpose of being nausea-inducing, and there’s actually little or no suggestions of any kind. Whereas SUVs are at an unbelievable top of recognition right now, it’s onerous to see why anybody who wanted a big household automobile 13 years in the past would have purchased one in every of these over a equally priced property.

The brand new Sorento is a good bit bigger than its ancestor – a complete 220mm longer, the truth is – however from behind the wheel it feels extra compact. Once more, the extent of refinement is as improved as one would anticipate from the time that has handed between the 2 vehicles.

One space price highlighting here’s what’s underneath the bonnet of those vehicles. The Sorento Mk1 we examined had a 2.5-litre diesel engine, producing 168bhp and with an NEDC CO2 determine of 209g/km. The Mk4, in the meantime, makes 226bhp from a 1.6-litre petrol-electric hybrid powertrain – its WLTP CO2 determine is 169g/km.

Clearly, a smaller engine with an electrical ingredient producing extra energy in a cleaner, extra environment friendly approach is a wonderful indicator of the progress Kia has made.

How issues have modified, in keeping with the boss…

Paul Philpott joined Kia in 2007 and has labored for the agency in each the UK and Europe, and is president and CEO of Kia UK & Eire. He says the final 14 years of Kia have been “typified by an actual change in technique, with a transparent, rising emphasis on rising as a world model relatively than a South Korean model that was exporting to different markets”. The 1bn Euro funding in a Slovakian manufacturing facility that opened in 2007 was emblematic of that intent.

Philpott additionally defined how there had been a “elementary recognition” that Kia wanted a face for its merchandise, ensuing within the creation of a design language throughout the model.

“Throughout that decade [2000s], we obtained our high quality proper,” mentioned Philpott. “We went from a place of being maybe a finances model with low high quality to essentially specializing in high quality and having the ability to again that up with a producer’s seven-year guarantee.”

Kia’s engineering has now “caught up” with its design, Philpott continued, claiming the model nonetheless represents “incredible worth” regardless of its costs rising “considerably”.

“From Pleasure to EV6, that is a gigantic leap in simply 30 years, and plenty of of our opponents have been promoting vehicles within the UK for properly over 100 years.”

Kia is not the one manfacturer celebrating an anniversary, Suzuki is celebrating its centenary right here…


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