At the moment, India’s sensible TV market is dominated by televisions operating on AndroidTV, however LG began licensing its webOS platform earlier this yr.

The unique design manufacturing (ODM) licence for LG’s webOS in India is held by Videotex Worldwide, a neighborhood TV maker with factories in Uttar Pradesh’s Better Noida. Arjun Bajaj, director of Videotex, stated a minimum of 5 manufacturers have already signed up with the corporate to make TVs operating on webOS.

Intex introduced its webOS TVs in 50-inch and 55-inch sizes earlier this month. Videotex is within the technique of establishing one other manufacturing unit, which is able to double its capability to round 4 million TV units per yr. The corporate manufactures TVs for manufacturers equivalent to Realme, Hisense and Toshiba.

Manufacturers equivalent to Intex and others account for a small a part of the Indian market. Manufacturers that don’t rank within the high 5 in India’s TV market account for 38% of the market, in response to first quarter 2021 information from Counterpoint Analysis.

Xiaomi, Samsung, LG, Sony and OnePlus make up the highest 5 TV sellers in India by way of shipments. They’ve 17%, 16%, 14%, 10% and 5% market share, respectively.

Debasish Jana, analysis affiliate, Counterpoint Analysis, stated it is going to take greater than licensing an OS to have an effect on Google’s dominance.

“Suppose if Samsung opens up Tizen tomorrow, and extra manufacturers begin adopting new platforms, then it is likely to be a risk,” he stated.

Of the highest 5 manufacturers, LG makes TVs on its webOS platform, whereas Samsung makes use of its in-house Tizen platform.

Sony, OnePlus and Xiaomi are tied to the AndroidTV working system.

In accordance with the Counterpoint information, Android accounted for 62% of India’s market within the first quarter, adopted by Tizen and WebOS at 16% and 14%, respectively.

A complete of two.4 million sensible TVs had been shipped in India within the first quarter of the yr.

Business executives stated that having an official licence holder for a platform in India reduces the price of manufacturing TVs.

At the moment, there aren’t any ODMs in India that maintain an official licence to make AndroidTVs.

Consequently, manufacturers utilizing the platform in India must pay a producer, who in flip has to pay a distinct ODM, often in China, that holds the AndroidTV licence.

The identical applies to televisions made on Amazon’s FireTV platform, whereas the manufacturing for webOS TVs could be carried out solely in India.

The Competitors Fee of India (CCI) had ordered a probe into allegations that Google is abusing its market dominance in India.

The criticism, filed by antitrust legal professionals Kshitiz Arya and Purushottam Anand in Might final yr, alleged that Google bars firms that acquired the AndroidTV licence from working with rivals.

After an preliminary investigation, CCI stated it’s “prima facie satisfied” {that a} probe ought to be performed.

“The rising sensible TV sector in India is prospering, partially, attributable to Google’s free licensing mannequin, and AndroidTV competes with many TV OSs equivalent to FireOS, Tizen and WebOS. We’re assured that our sensible TV licensing practices are in compliance with all legal guidelines,” a Google spokesperson stated on the time.

Anisha Chand, companion at regulation agency Khaitan and Co., famous that whereas new developments equivalent to LG opening licences for webOS received’t have an effect on the the competitors regulator’s present resolution, Google may problem any future resolution by arguing that the market has modified because the case.

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