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(Pocket-lint) – Apple has out of the blue made it unimaginable to lease or buy motion pictures by way of its Apple TV app in case you use it with Android TV units and Google TV units such because the 2020 Chromecast.

As first noticed by FlatPanelsHD and 9to5Mac, Apple has utterly eliminated the choice to lease or purchase. As a substitute, it now serves up a “the way to watch” button that factors individuals to Apple merchandise or “different streaming units”. The Apple TV app’s high navigation not has Films and TV reveals or Retailer sections both. The one components left are Watch Now, Apple TV Plus, and Library. Though film and TV present listings are nonetheless discoverable, in case you open a title, you will solely see the “the way to watch” button alongside the choice to “add to Up Subsequent”.

One has to marvel why Apple is doing this and whether or not it’s making an attempt to keep away from Google’s 30 per cent fee on gross sales.

Take into account Apple first launched the Apple TV app for choose Android TV units over two years in the past, earlier than rolling it out extra extensively final summer time. Now, it is reversing course, by fully stripping the app of its core performance. In fact, you possibly can nonetheless use it to look at content material in your current library and any motion pictures and reveals bought on different units. You may also nonetheless purchase or lease content material from the Apple TV app in case you apply it to Roku units, sensible TVs from Samsung and LG, Xbox and PlayStation consoles, and Apple’s personal merchandise.

Pocket-lint has contacted Apple for a remark.

Writing by Maggie Tillman.

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