Two restaurateurs opened 5 Oceans Fish Market in Carmel Valley to bridge what they noticed as a niche between native demand for high-quality fish versus entry.
“For those who go searching, there aren’t that many high-quality fish markets and even fish eating places,” mentioned co-founder Brian Kelley, who relocated to California from the east coast about 30 years in the past and all the time wished to begin a fish market. “So we noticed a possibility and determined to pursue that.”
“We even have an urge for food for it,” Kelley added, referring to the San Diego space. “We’re identified for the fish taco for god’s sake.”
5 Oceans opened on Sept. 8 within the Village at Pacific Highlands Ranch subsequent to Dealer Joe’s proper off Freeway 56 after a “lengthy, drawn-out course of.” It has a menu that features sandwiches, salads, lobster rolls and poke bowls. It additionally sells recent fish resembling ahi and bluefin tuna, swordfish, Faroe Island and New Zealand King Salmon, monkfish, branzino, native and Alaskan halibut, and Icelandic haddock
“The easiest way to explain it’s the Tokyo fish market meets a New England clam bake,” Kelley mentioned. “That’s kind of our quiet tagline.”
One in all his objectives transferring ahead is to broaden the menu and in the end broaden the enterprise all through the area, together with distribution channels with native eating places.
“The aim actually is to deliver high-quality recent fish from across the globe proper to the doorsteps of the patron, that includes native fish once we can,” Kelley mentioned.
Grocery shops have served the group’s seafood wants, however, Kelly added, “They don’t have the data, they don’t have the range” of a devoted fish market.
“We’re bringing one thing to the Carmel Valley group that they should in any other case drive for,” he mentioned.
One other one of many market’s objectives is to remain seasonal and supply sufficient selection for native customers.
“We’re thrilled to help the area’s fishing trade and make the freshest and most sustainable seafood choices obtainable to our native prospects,” co-founder Steven Auerbach mentioned in a information assertion.
For extra data, go to www.fiveoceansfishmarket.com. Hours are 10 a.m.-7 p.m., Tuesday-Sunday.