From black and white to paint, analog to digital, and digital to sensible TVs—Samsung Electronics has been there for all the important thing historic moments within the improvement of the tv. Over time, Samsung has established itself as a world tv chief by making use of progressive applied sciences and staying a step forward in the case of figuring out world life-style developments.
And Samsung’s innovation hasn’t slowed in 2021. Even within the unprecedented period of the worldwide pandemic, the corporate recorded a revenue-based TV market share of 31.9%1 in 2020. This was the best determine the corporate had ever recorded, and implies that Samsung has retained its primary spot within the world TV marketplace for the 15th consecutive 12 months. On this two-part collection, Samsung Newsroom will discover the legacy of Samsung TVs, which have lengthy been pioneers within the sector.
A Historical past of Excellence
Samsung launched its preliminary ‘world’s first’ tv in 1998 with the launch of its 55-inch projection TV. The corporate’s preliminary securing of this title was partially led to by its serving to to steer the worldwide transition from analog to digital tv.
Samsung went on to additional change the sport by releasing its LCD TV within the early 2000s. Round this time the corporate efficiently popularized wall-mountable LCD TVs, resulting in the inception of the golden age of LCD TVs. Samsung additionally launched a 46-inch (116cm) LCD TV—which was then the most important within the business—and consequently altered the strategy of an business that had not been centered on large-screen TVs as much as then. The 46-inch LCD TV, which price greater than USD 13,000 again then, was broadly welcomed and helped spur the success of LCD TVs.
The Bordeaux LCD TV, launched by Samsung in 2006, is one other instance that exhibits how innovation-based, outside-the-box pondering has modified the face of the sector forevermore. Builders started to query the long-term feasibility of thick, heavy, vacuum-tube-based televisions and as an alternative began to dream of TVs that had been light-weight and aesthetically subtle. The Bordeaux TV was the consequence, with its gross sales numbers exceeding a million within the first six months of its launch. The Bordeaux TV featured a speaker that was relocated from either side of the TV to the underside, and highlighted its sophistication with a crimson shade and curved edges. Along with marking the launch of the Bordeaux TV, 2006 was additionally the primary time within the firm’s historical past that Samsung ranked first within the world tv market. The corporate has continued to carry that place for 15 consecutive years, and nonetheless holds it at the moment.
The Dedication to Realizing the Greatest Definition Ever Seen
Aiming to supply the very best expertise to its tv customers, Samsung has maintained a eager dedication to enhancing picture decision. In a time of regularly altering life-style patterns and an ever-expanding pool of content material, true technological innovation stays a main driving power in the case of retaining the TV business’s high spot.
At CES 2009, Samsung launched the start of the LED TV period. The corporate’s LED televisions used mild emitting diodes (LEDs), that are semiconductor-based mild sources that emit mild when present flows by way of them, to appreciate very clear picture decision. About 50 engineers labored for round two years to utterly redesign all elements of the TV, acquiring greater than 3,000 patents as they labored to appreciate the potential of LED TV expertise. The ensuing televisions would go on to tell apart themselves by creating an entire new area for the business.
Samsung’s QLED TV, which achieved 100% shade quantity for the primary time within the business, is one other product that reached the height of display expertise. In 2017, Samsung launched this next-generation tv, which was primarily based on quantum dot (QLED) expertise. The TV takes quantum dot expertise to new heights with developments in mild effectivity, stability and a wider shade spectrum. Right now, Samsung emphasised that it might be creating a brand new commonplace for the worldwide TV market in accordance with its slogan, ‘The Subsequent Innovation In TV.’
Samsung revealed its 2021 Neo QLED, an entire new show expertise, throughout its First Look occasion forward of CES 2021. Neo QLED is underpinned by Quantum Mini LED expertise, which options LEDs which can be 1/40th the peak of typical LEDs and are exactly managed by Samsung’s personal Quantum Matrix Expertise and Neo Quantum Processor, a strong image processor with enhanced upscaling capabilities. Thus, Samsung, which has remained a step forward in the case of introducing future show expertise, continues to steer the worldwide TV sector whereas additional strengthening its distinctive place out there.
Reflecting Customers’ Tastes – The Inception of the ‘Period of Sensible’
After main the worldwide TV marketplace for 15 consecutive years, Samsung’s improvements have come to rework customers’ existence and every day routines too. As an increasing number of customers gained the flexibility to handpick the content material they wished to observe, Samsung launched the Samsung TV App Retailer in 2010. Particularly, the app supplied a wide range of high-quality native content material for various nations, which helped to develop viewer swimming pools. By growing the app based on the viewing preferences of every area and accentuating content material like sports activities, films, and cooking, Samsung helped make the viewing expertise extra satisfying and additional superior its management.
Samsung has additionally been providing its Samsung TV Plus2 service for the reason that service’s launch in 2015. Samsung TV Plus is the corporate’s free Sensible TV video service, which supplies on the spot entry to information, sports activities, leisure and extra. The service has now been expanded to 12 nations, bringing entry to over 60 million Samsung Sensible TVs.
Samsung, which has all the time been forward of the pack in the case of making our societies smarter, will proceed to place the customers first by permitting them to pick what they need to eat and catering its choices to their tastes. Because it continues to show the facility of content material, Samsung is planning to additional develop its Sensible TV experiences by rising the variety of nations the place it could present its companies, in addition to reinforcing its cooperation with broadcasting firms and content material suppliers from all over the world.
1 January 2021 information launched by market analysis agency Omdia
2 Samsung TV Plus is presently accessible in choose areas together with the U.S., Canada, U.Ok., Germany, France, Italy, Spain, Switzerland, Austria, Korea, Australia, and Brazil. Service availability could differ by area and product.